Thursday, May 4, 2017

Alexa Takes the Stand: Listening Devices Raise Privacy Issues

Hi All,

Came across this article this morning and thought it was interesting, given what we talked about during our last class regarding technology and privacy.

http://time.com/4766611/alexa-takes-the-stand-listening-devices-raise-privacy-issues/

Alexa Takes the Stand: Listening Devices Raise Privacy Issues
Haley Sweetland Edwards
6:13 AM ET

When Victor Collins was found dead, floating faceup in his friend James Bates' hot tub in Bentonville, Ark., one chilly morning in November 2015, police were quick to suspect foul play. Broken glass littered the patio, and blood was splattered on a brown vinyl pool cover nearby. But in a subsequent investigation, which led police to indict Bates, 32, for Collins' murder, some of the most crucial evidence was gleaned not only from the crime scene but from an array of Internet-connected devices in Bates' home.

Data from his "smart" utility meter, for example, indicated that someone had used 140 gal. of water between 1 a.m. and 3 a.m., a detail that seemed to confirm investigators' suspicions that the patio had been hosed down before they arrived. Records from Bates' iPhone 6s Plus, which required a passcode or fingerprint to unlock, suggested he had made phone calls long after he told police he'd gone to sleep. And audio files captured by Bates' Echo, Amazon's popular personal assistant that answers to "Alexa," promised to offer police a rare window into Bates' living room the night Collins died.

GOP Rolls Back Online Privacy Rules
The case, which goes to trial in July, marks the first time ever that data recorded by an Echo, or any other artificial intelligence--powered device, like Google's Home or Samsung's smart TV, will be submitted as evidence in court. The move has alarmed tech analysts and privacy advocates nationwide. The issue is not only that these new devices are equipped with so-called smart microphones that, unless manually disabled, are always on, quietly listening for a "wake word," like "Alexa" or "Hey, Siri." It's also that these now ubiquitous microphones live in our most intimate spaces: in our living rooms and kitchens, on our bedside tables. In a world in which these personal assistants are always listening for our voices and recording our requests, have we given up on any expectation of privacy within our own homes?

Joel Reidenberg, a founding director of Fordham University's Center on Law and Information Policy, says the answer isn't straightforward. The explosion of these always listening gadgets has outpaced much of the existing legal precedent on privacy. "We are living in an always on, always connected world," he said. "We are creating records that have never existed before."

And we continue to charge ahead. Between mid-2015 and last December, Amazon sold 11 million Echo devices, according to Morgan Stanley, and in April the company introduced a newer version. The Echo Look features a depth-sensing camera and LED lights, and is designed to perch in your bedroom, where it can best offer fashion advice. Last May, Google launched its Google Assistant, which is capable of two-way conversations, and Apple is expected to release its version, powered by Siri, later this year.

U.S. privacy laws, as they have been interpreted over the past 40 years, offer no clear guidance for how to deal with these shiny new gadgets. The Fourth Amendment, along with a host of state and federal privacy statutes, has traditionally provided citizens with a powerful right to privacy within their own homes. But caveats loom. For example, the "third-party doctrine," the result of two Supreme Court cases in the 1970s, establishes that while Americans do indeed enjoy a "reasonable expectation of privacy" within their own homes, that changes if they share information with anyone or anything that constitutes a "third party." That means that if you dial a number on your phone or access a web page, you voluntarily offer that information to your phone company or Internet Service Provider, both third parties. In doing so, you relinquish any reasonable expectation of privacy.

"The pervasiveness of disclosures to third parties in an always connected world eviscerates the Fourth Amendment," Reidenberg warns. "Because, of course, we are disclosing information to third parties all of the time."

The issue has not gone unnoticed. In 2012, Supreme Court Justice Sonia Sotomayor wrote that the third-party doctrine may simply be "ill-suited to the digital age." Other privacy advocates argue that in the context of devices, like the Echo, whose microphones are always on and that live within the walls of our homes, we ought to rethink the scope of privacy altogether. After all, our interactions with an Alexa or a Siri are in many ways unprecedented. When we type something into a Google search, post a message on Facebook or agree to share our GPS location with a mapping app, we are usually actively interfacing with a screen. That feels different than asking Siri about the weather, or standing alone, half-dressed in our bedrooms, trying on clothes for Echo Look.

The issue is further complicated by the nature of spoken interactions. If your iPhone mistakenly hears "Hey Siri" when you say "They seriously," you did not intend to interact with a third party, much less to create a record of your conversation. But nonetheless, it's there, transmitted and saved.

In July 2015, the Electronic Privacy Information Center, a research and advocacy group that has drawn support from both conservatives and liberals, pushed the U.S. Justice Department and Federal Trade Commission to weigh in on precisely this issue. "Americans do not expect that the devices in their homes will persistently record everything they say," the group's letter read. "It is unreasonable to expect consumers to monitor their every word in front of their home electronics. It is also genuinely creepy." Lee Tien, a senior staff attorney at the Electronic Frontier Foundation, went one step further. When we think about privacy, he told TIME, it should not be in the context of hiding embarrassing or incriminating data. We should have a reasonable expectation of privacy within our own homes, he said, unless we actively choose to waive it. "People should have the freedom to choose what they share," he said.

Many legal analysts and law-enforcement officials find themselves firmly on the other side of the debate. Voicing a search request to Alexa, they argue, is no different--legally or logically--from typing that same request into a search bar. There's no good reason devices with microphones instead of keyboards shouldn't be subject to the same rules. That's perhaps especially true in the context of criminal justice. After all, if police present probable cause and receive a search warrant, they can often enter a suspect's home, request phone records and access recent browser history. How is that any different than searching the audio collected by a digital appliance? "There is not a rational or legal reason that we shouldn't be able to search that device," Nathan Smith, the Bentonville County prosecutor, told reporters, referring to Bates' Echo.

Indeed, there is already plenty of precedent for law-enforcement officials' culling through precisely the kind of ultrapersonal digital records that, as Reidenberg pointed out, didn't even exist five years ago. In February, for instance, police in Ohio strengthened a case against a man accused of arson and insurance fraud after the heart-rate data collected from his smart pacemaker appeared to contradict the story he'd told investigators. In April, police in Connecticut were able to indict a man for murdering his wife in part because data from her Fitbit showed that she was home, walking around, long after he claimed an intruder had killed her.

There are no pending court cases that promise to bring any clarity to this issue. Which is one reason the Bentonville case has drawn so much attention. When Smith first subpoenaed Bates' Echo recordings in 2016, Amazon refused to comply, saying it would not "release customer information without a valid and binding legal demand properly served on us." In February, the company hired a top First Amendment lawyer with 30 years' experience and prepared for war. But then, in March, Bates' lawyer released the records voluntarily, postponing the broader privacy dilemma a bit longer.Meanwhile, Bentonville officials have spent the last two months sifting through Bates' Echo records. They have not yet said what they found. But even if Alexa knows nothing more than the name of the song playing at the time of death, or who requested it, there's something unsettling in calling her to the stand.

Wednesday, May 3, 2017

FCC Chairman Pushes Net Neutrality Rules in Favor of Trump's Agenda

FCC Chairman Pushes Net Neutrality Rules in Favor of Trump's Agenda

The U.S. House of representatives decided to annul a set of privacy regulations put into effect during the Obama Administration.  These regulations were for internet service providers created by the Federal Communications Commission last October.   Broadband service providers such as Comcast, Verizon, and AT and T would be required to obtain explicit consent before selling their customers’ web browsing histories, app usage data, and other personal information to thirdparties.  Republicans won the majority rule with a 215-205 vote. SJ-34 was written and cosponsored by several republicans with the effort of nullifying FCC’s rules.  The resolution, once signed by the President will go into full effect. The Senate passed this law 50-48 last Thursday.  The resolution was proposed through the Congressional Review Act. The Republicans are using the Congressional Review Act  was used several times to repeal regulations passed by federal agencies late in Obama administration. The resolution was approved so the FCC will not be able to create  the same privacy regulations for internet providers which will give companies access to your personal data and browsing history. The privacy rules were an addition to the open internet order.  The Open internet order put control of internet service providers’ activity in the hands of the Federal Communication  commission rather than the Federal Trade Commission. The open internet order classified the internet as utilitarian in function, and due to public usage, the open internet order blocked ISPs from prioritizing websites or blocking sites from consumers.  The FCC’s privacy rules would have forced internet service providers to gain consent from customers. FFC deemed sensitive data includes health information, geolocation, and financial data.  Web browsing and app using data would require consent under the privacy rules before being shared with advertisers.  According to FCC’s strict privacy guidelines, internet providers would be able to collect some types of personal data such as email addresses without permission before distribution. Republicans and FCC Chair claim that their aversion towards the privacy rules is that the regulations would apply not to Facebook and Google but to ISPs unfairly.  Looser FTC guidelines regulate ISP providers which explains ads popping up which are related to browsing history. ISP representing companies pushed to return jurisdiction of policy to the FTC rather than FCC to undo with the unfairness/ discrepancy of regulation of ISPs v. big companies. Google and Facebook are winning in the digital market and its competitors are verizon and comcast. These companies, in fear of the rules becoming a benchmark for how their data collection policies may be manipulated or changed in the future requested Congress to repeal the privacy policies regarding data collection. GOP officials are claiming that FCC has gotten out of line for creation of the privacy rules. Republicans have also challenged Obama FCC policies since 2015.Democrats argue in favor of the privacy policies because the ISPs charge fees for services while corporations like Google and Facebook provide free service.Due to the net neutrality order, there has been decreased investment in broadband networks. Pai is in favor of loose regulation of privacy laws zero- rating policies= data cap exemption= policies of various ISPs such as AT and T, Verizon, and T-Mobile and Comcast. An Ohio Republican house representative said he’s plan to introduce legislation that would return jurisdiction over to the FCC.  House democrats opposed this.
None of this is really surprising Donald Trump's agenda.  Shutting down the press to preserve his reputation because the press is putting attention on changes in the government being made to benefit people close to him at the expense of many who are opposed to his agenda.The Trump administration will, by repealing net neutrality, increase the digital divide, thus creating an even bigger rift between the rich and poor. I think this article is interesting because it involves the exclusion of groups in society in a place we would least expect.

http://www.businessinsider.com/house-republicans-kill-fcc-broadband-privacy-rules-2017-3


Monday, April 17, 2017

As New Zealand Courts Tech Talent, Isolation Becomes a Draw



As New Zealand Courts Tech Talent, Isolation Becomes a Draw




 Interesting article in the NY Times stating that New Zealand would like to be the Tech Hub of the world and people are very interested. With the high prices in Silicon Valley, welcoming people and political turmoil and terrorism across the world, New Zealand is becoming a prime target for tech companies (and other companies/employees). NZ is welcoming those who are having trouble entering the US or other places looking for work.


 https://www.nytimes.com/2017/04/14/technology/new-zealand-tech-industry.html?_r=0

Tuesday, April 11, 2017

How Nielsen Is Shedding Old Perceptions, and Building New Businesses


How Nielsen Is Shedding Old Perceptions, and Building New Businesses


I thought it might be interesting to check into the business model of Nielsen, a brand whose general reputation I have been only passingly familiar with, but always wanted to learn more. I had previously associated Nielsen as the brand behind the boxes that were attached to clunky cable set-top boxes to track people's viewing habits in the 1990s, but I find it interesting to see how much further the company is expanding their reach. Television in the era of "Big Data" is becoming a much more fractured, decentralized viewing environment. Nielsen's evolution of "Watch" into the new "Buy" marketplace segment has shown strategic vision in navigating this changing dynamic...


"Nielsen's evolution is twofold, encompassing both sides of the company's operations: "Watch" and "Buy." Watch is the better known of the two, tracking media consumption in 45 markets and covering 80 percent of media spend worldwide. Flying somewhat under the radar is Nielsen Buy, which provides market analysis, retail measurement and sales insights to the packaged-goods industry in 106 global markets, representing 90 percent of the world's GDP.

Some might be surprised to learn that Buy is larger than Watch, and that's been true for quite some time. In the first half of 2016, Buy revenue was $1.65 billion, up nearly 4 percent, while Watch tallied $1.44 billion, a 6 percent gain. (Total revenue in 2015 was $6.17 billion.)

Barns views the continued growth and, to an extent, the convergence of Watch and Buy as essential to Nielsen positioning itself as an indispensable corporate partner, helping marketers boost sales and setting a new industry standard for determining ratings and ad prices.

What's more, he foresees increased automation driving that process. "As we continue to leverage technology in a bigger way … we move much more to a data-as-a-service and software- as-a-service model," he says, much as Adobe evolved from selling software in a box to providing a cloud-based suite of tools and services. Nielsen's implementation of this concept is called Nielsen Marketing Cloud. Launched this past spring, it is based in large part on technology and expertise the company gained from last year's acquisition of eXelate.

Nielsen Marketing Cloud gives the company's clients faster access to data and analysis, which helps them make more informed marketing and media decisions. The system facilitates cross-channel planning by letting clients connect in real time to mobile, online, over-the-top TV, video, social and other platforms. It lets them analyze how advertising and content mold consumers' purchase decisions. That means advertisers can see which platforms or specific types of media are doing best with their target audiences at any given moment and shift ad dollars accordingly. "It takes different product capabilities, connects them all into this interoperable system," says Barns. 'It's off to a great start in the U.S., and we also, just in the summer, launched it in Europe.'..."

Saturday, April 8, 2017

Most millennials don’t want to pay for Netflix

A recent Wall Street Journal article notes that "More than half of young people (54%) said they use a friend’s or family member’s Netflix account, according to a new survey of 6,567 college students released late Thursday by LendEdu, a consumer finance comparison site. "
The article notes that only 34% of users say they have their own Netflix account, while 8% do not have an account as all.

http://www.marketwatch.com/story/most-millennials-dont-want-to-pay-for-netflix-2017-04-07 

While reading the article, I honestly was not very surprised by the statistics.  The majority of Netflix users who I know share an account, or have multiple profiles on one household account.

But what did surprise me was a featured quote from Reed Hastings, CEO of Netflix: "Netflix chief executive Reed Hasting has said sharers (or, as some people say, cheaters) often go on to become paying customers. “We love people sharing Netflix,” he told the Consumer Electronics Show in Las Vegas last year."

Since Netflix currently does not release subscriber numbers, there is no public data that speaks to how many subscribers the service has.  Since Netflix has created one-of-a-kind offerings (i.e. original content only available on Netflix, and its wide library of licensed content) -- it has established itself as a desirable "must-have" these days.  Based on Hasting's sentiment, it would seem the company would crack down a little further or disable the ability to have multiple profiles on one account, if it was truly worried about subscriber fees and revenue conversion.  

This article made me wonder, what are the reasons that sharers go on to become paying customers, as Hasting claims?  Since this study was conducted among college students, one theory I had was that, as undergraduates graduate college and move away from friends, their lifestyles change (i.e. starting new jobs in new cities, beginning graduate programs, getting married and owning their own households, etc.).  Perhaps it is this "drifting away" from friends and young adult routines that drive people to get new subscriptions in their new lives.  Though I'm sure Netflix will not soon be sharing their own data or theories, I would be interested to see how Hasting backs up his comments.

I am interested to see if our class has any theories, as well.  What do you think would cause a Netflix sharer to become a paying subscriber?