Friday, January 27, 2017

Social Media as more than a Conduit

Hi Everyone,

As part of my job here at Fordham, I pitch faculty to the media and collect any media hits that we as an institution receive. I've come across this press release several times over the past few days:

http://www.nbc-2.com/story/34350634/twitter-composed-mystery-novel-heads-for-record-sales

Fordham adjunct communications professor Robert Blechman writes Twitter-composed mystery novels, the latest of which has just been made into an e-book and is doing very well in its first week of sales. The mystery novel was originally posted in hundreds of real-time tweets, which begs the question: can social media provide original content, be a conduit, and a distributor?

I know we talked a little bit in class about how social media is merely a conduit, but couldn't the official Twitter handle hypothetically churn out original content in the form of short stories told in 140-character increments? Or could Twitter start making short films and posting them on their official page? Netflix now creates their own content, so who's to say what the future is for social media?

What do you think?

5 comments:

  1. Hi everyone! I found this article interesting because its about intersection of marketing and finance. It is about how the social media platforn Snapchat is having an IPO. http://www.businessinsider.com/snap-to-list-on-nyse-report-2017-1 .

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  3. Thanks for posting Rachel!

    I agree that Social Media is becoming something more than just a conduit.
    It's also very fascinating how professor Blechman used Twitter for distributing his comical mystery narratives. This real time distribution of content might have encouraged him to turn it into a novel, since it was positively received. This reminds me of Brendon Stanton of Humans of NY. He is an author, photographer and blogger. He posts a series of portraits of ordinary people accompanied by heart rendering stories on Facebook. He came out with a compilation of these pictures in the form of a book, which became a bestseller even before it came out, selling 30,000 copies as pre-orders.

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  4. I definitely think at some point we could have tweet length "stories," maybe broken into chunks tweeted at certain intervals (like having to tune into a radio program or podcast every where or wait a few years for the next installment of a book to come out to find out what happens next).

    I have a friend who works in graphic design / branding, and one of his projects last year was to help do the design for an app for "novels" (really cheesy romance novels) into a text message format / choose your own plotline experience. The stories cap out at 1,000 characters, so if we're already down to that few characters comprising, don't see why it wouldn't be possible to get it down to 140 character snippts.

    I included a link that HuffPo wrote about it (the app is good for a laugh if you're really curious: http://www.huffingtonpost.com/entry/crave-romance-reading-app_us_56894c65e4b014efe0dab687)

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