Pinterest Acquires Twitter Cofounder’s Social Media Flop, Jelly

Hi everyone,

I found one article interesting on Pinterest.

Pinterest claimed it has acquired Jelly, which is the crowdsourced question-and-answer startup co-founded by Twitter co-founder Biz Stone and Ben Finkel as a human-powered search engine. Jelly’s product lets people ask questions and then uses an algorithm to pair them with experts to give answers.

“The Jelly team’s approach to an exploratory search powered by a mix of technology and human curation is closely aligned with our own vision”, Pinterest’s Sharp said in a statement. With the acquisition of Jelly, it allows Pinterest to increase interactions on its visual-search-and-discovery and help expand its online search tools, including the feature like conducts a search based on what’s in a photo. Pinterest will substantially benefit from Jelly’s artificial intelligence and search technology, which pairs users with experts who can answer their questions.

https://www.forbes.com/sites/kathleenchaykowski/2017/03/08/pinterest-acquires-twitter-cofounders-social-media-flop-jelly/#1aa2b3296fd0