Announced in this early April, the NFL is huddling up with a new live-streaming partner in Amazon, which has agreed to fork over $50 million to simulcast the 10 fall "Thursday Night Football" games broadcast by CBS and NBC.
Amazon now is offering its prime members access to Thursday night football streaming service without extra cost which boasts a membership of some 65 million U.S. consumers.
Following Twitter's footstep, which last fall became the NFL's inaugural full-season live-streaming partner, Amazon won over the likes of Facebook and Google's YouTube for the rights to carry the Thursday night games but will have to pay five times what Twitter did a year ago for what is effectively the same package.
Besides boosting prime membership's signup rate, Amazon will have the option to sell a smattering of ad inventory in each game. It's expected that a part of those available slots will be used to promote homegrown shows such as "Sneaky Pete," "Goliath" and "All or Nothing," a doc series produced by NFL Films.
While NFL insiders last season said they were pleased by the quality of the Twitter stream, the Amazon deal will provide the league with a chance to take a look under the hood at yet another digital-media company in advance of its next big TV rights auction. The impact to traditional TV media company is inevitable and that those businesses will have to make room for one of the digital powerhouses when the NFL rights package expires in 2022.
Source: http://adage.com/article/media/amazon-prime-nfl-thursday-football-replacing-twitter/308565/
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