Between the music catalog it amassed over time (not to mention members' credit card information) since the launch of iTunes and its subsequent acquisition of Beats, Apple was able to leverage its iTunes platform, between its extensive music catalog built up over the years and the large number of member, to create its Apple Music streaming service (with Beats Radio), directly competing with Spotify and Google in that market.
Apple is again attempting to use what it has already created (Apple TV and the TV app rolled out with iOS 10), except this time with intent to try and create its own original content, like Netflix, Amazon, and Hulu have all done already. I'm curious to see that if Apple does go forward with it what level of success they would have. Based on all the subscription based streaming services that are available, does it seem likely that consumers would sign up for another? People who already have an Apple TV probably have those apps already (and on their iPads and iPhones), plus all the network TV apps you can get on those devices as well. The prospect of having so many choices seems overwhelming.
Between Apple Music and the maybe soon to be original content streaming on Apple TV, it seems that Apple as media company is pretty clear that Apple is well on the way to having all 3 attributes of a media company clearly defined in its business compared to its competitors.
http://www.cnbc.com/2017/01/31/apple-tim-cook-talks-original-video-content-on-earnings-call.html
Great article Joe, Apple can also further leverage their "iTunes Live in SoHo" and "Apple Music Festival" content for live streaming to differentiate themselves. Apple's upcoming Festival 10 (September 18-30th) is filled with a variety of big name musicians and bands across genre: https://www.applemusicfestival.com/en-us
ReplyDeleteThank you for sharing this article!
ReplyDeleteI also noticed in this article published on BusinessInsider share a pretty interesting fact that Apple currently isn’t looking to spend hundreds of millions of dollars to buy content, instead, it is planning to use original TV shows as a way to distinguish itself from Spotify. Apple doesn't seem enthusiastic to join the competition among Netflix, Hulu or Amazon, at least for now.
http://www.businessinsider.com/apple-contemplates-original-content-2017-1
Really enjoyed this article. I'm fascinated by evolving media formats and am curious to see how Apple's business models change over time. Their hardware and software appeal has always been tied to a seamless, clean, and easy tech option. Moving to streaming services eliminates the need for an organized library (i.e. itunes). Does any one think this will affect their hardware business?
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