Hello,
I am kicking off our connecting and sharing blog with a link to this interesting piece of research:
Viewers know show favorites not their networks
Interesting quote that got my attention says:
“Consumers associate great shows with the company that delivers them, not necessarily the one that created them”.
As we talked in class about the relationship of content owner/creator and distributor and about market concentration in the TV sector, this sentence is nicely illustrating market power of distributors against the creators.
Do you think such competitive situation is also true in other market sectors?
Your comments / reflections are welcome.
I am kicking off our connecting and sharing blog with a link to this interesting piece of research:
Viewers know show favorites not their networks
Interesting quote that got my attention says:
“Consumers associate great shows with the company that delivers them, not necessarily the one that created them”.
As we talked in class about the relationship of content owner/creator and distributor and about market concentration in the TV sector, this sentence is nicely illustrating market power of distributors against the creators.
Do you think such competitive situation is also true in other market sectors?
Your comments / reflections are welcome.
I think this is true in the animated movie sector as well. People are, for the most part, quick to point out if an animated movie is Disney, Pixar, or Dreamworks, but they wouldn't be able to necessarily name the creator of the characters or even the director of the movie. In live-action films, though, I think it's a little different. Those movies may be associated more with directors/producers than film distribution companies. Names that come to mind are Woody Allen, Baz Luhrmann, and George Lucas.
ReplyDeleteAs the market becomes more fragmented, media networks need to become more strategic with how they draw users back to their network and ensure the connection is made between the content and the platform it "originates" on. Now more than ever its clear- content is king.
ReplyDelete